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      • Topics
      • Calendar
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     Why do advertisers deny us the ability to skip ads on YouTube?
    0
    By Andrew Grill
    In ad blocking, advertising
    Posted 07/11/2017

    Why do advertisers deny us the ability to skip ads on YouTube?

    Let’s discuss pre-roll ads on YouTube. I understand these have become the norm as the way to advertise ahead of much of the YouTube content, but the model is fundamentally broken.

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