Practical Futurist and former CEO of influencer platform Kred, Andrew Grill asks if influencers are starting to jump the shark and as they are being paid like celebrities, are in fact becoming [...]
Does your organisation use social media in the hope a CEO may read your tweet and want them to buy your product? You don’t always have to aim so high, writes Andrew Grill. Often we need only [...]
Andrew Grill looks at the fine between employee advocacy being used as simply a marketing tool vs authentic content & the power of real digital eminence
I have a real-life case study on what it is like to be a technology influencer thanks to some process issues from the new 4G network operator, EE that I encountered back in November 2012. Full [...]
As I travel around the UK and the US speaking to agencies about PeopleBrowsr and Kred, it is usually towards the end of my presentation when a familiar question is posed. “…so once you have [...]
Good question. Almost daily I am asked by clients to “find us the influencers” using social media monitoring. However by focusing on those who we deem to be influential are we missing a [...]
