What defines great B2B content? I have been having this discussion with a number of people over the last few weeks and the answers have varied greatly.
An engaging and insightful conversation with Andrew Grill, former Global Managing Partner @IBM and Pragmatic Futurist. A 2-part post that focused on Digital Disruption, Digital Eminence, Employee [...]
This is Part 2 of a 2-Part series on how to find, engage and active social influencers. Read part 1: From Likes to Social Influence, How to Drive Action Marketers in both B2B and B2C companies [...]
In a recent survey of more than 100 Australian companies, global management consulting and executive search firm AT Kearney found that 'e-leaders' are proving hard to find. A speech delivered to [...]