Could you describe your product with just one word?

 In advertising

Is your brand recognition this good?

I walked past this outdoor ad in London recently.

Just one word describes the product. Could your brand advertise in this way?

Unless you’ve been under a rock, you would already know that this ad is for a musical about the life of American Founding Father Alexander Hamilton, with music, lyrics, and book by Lin-Manuel Miranda.

There has been little advertising about the content of the musical itself, as the Hamilton brand has used good old word-of-mouth about a great product. When I was in New York 3 years ago, everyone was talking about it.

It was the musical you literally couldn’t get tickets to. When I saw this ad this morning I wondered aloud how many other brands could advertise with just one word describing their product or service.

How easy is it to describe what you sell?

While you are here ...


London-based Pragmatic Futurist and former IBM Global Managing Partner, Andrew is a popular and sought-after presenter and commentator on issues around digital disruption and emerging technologies. He is a multiple TEDx & International Keynote Speaker. Watch his speaking showreel here, enquire about availability & fees here or listen to his latest Podcast - "The Pragmatic Futurist Podcast" on your favourite app.

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