I hope in my lifetime we will see the end of pre-ticked forms

 In best practice, marketing

I booked a train with London Midland this morning to attend the Bletchley Park Summer Party next Thursday.

On the final confirmation screen I was met with


Firstly, I had no option to “tick here” as the lazy marketers at London Midland had done it for me, knowing that unless they pre-ticked it I would not do it myself.

Guys, this is 1990’s marketing and has no place in the preference society of  2011.

If I WANT your email spam I would ask for it – so don’t pre-tick boxes.

Pre-ticked boxes confirm to me lazy marketing practices and shortly I will refuse to do business with firms that pre-tick.

While you are here ...



London-based Pragmatic Futurist and former IBM Global Managing Partner, Andrew is a popular and sought-after presenter and commentator on issues around digital disruption and emerging technologies. He is a multiple TEDx & International Keynote Speaker. Watch his speaking showreel here, enquire about availability & fees here or listen to his latest Podcast - "The Pragmatic Futurist Podcast" on your favourite app.

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